How exactly to Use Salesforce Commerce Cloud SEO

· 4 min read
How exactly to Use Salesforce Commerce Cloud SEO

Using  https://houmann-turan.thoughtlanes.net/todays-study-concerns-the-topic-of-search-engine-within-the-context-of-salesforce-commerce-cloud  may help you rank saturated in search engine pages (SERPs), resulting in more exposure and user clicks. The rich architecture of SFCC also helps it be simple for companies to optimise their websites.

If someone looks for "buy whey protein powder," for example, you may develop a custom 404 page that lists comparable items or redirects to your product category.
1. Improve your URLs

Salesforce Commerce Cloud offers a framework for organisations to create high-performance SEO services that boost organic traffic, improve sales and conversions, and increase gross merchandise value. The program also assists companies in creating a user-friendly storefront for both customers and se's.

SFCC enables companies to optimise their URLs by offering them with memorable and distinctive names. Furthermore, the programme assists organisations in creating unique permalinks and notifies them to any duplicate URL routes.

SFCC also supports schema markups, which aid search engines in comprehending this content of a page.
2. Improve your content

Commerce on Salesforce SEO (also referred to as SFCC) is an online shop marketing approach that assists companies in increasing organic search traffic to their websites by generating new clicks. As time passes, this results in more conversions and a greater ROI.

SFCC offers a wide variety of content optimisation choices for ecommerce marketers and merchandisers' product, brand, and category sites. This contains built-in tools for setting and maintaining meta tag rules for homepages, products, categories, folders, and content assets. In addition, it encourages the usage of user-generated content (UGC) such as reviews to boost organic internet search engine positions.
3. Enhance your product pages

Salesforce Commerce Cloud (formerly Demandware) is probably the most powerful ecommerce solutions for retailers. It offers a level of customisation for huge organisations that other CMS systems, like as Magento and Shopify, usually do not.

It also lets you divide your XML sitemap files by product, brand, or category. This allows Google to focus on indexing your website's most essential pages.

If a page is not any longer available, it is advisable to 301 redirect it to a comparable product, parent brand, or category. Customers will never be sent to a 404 error page as a result of this.
4. Improve your brand pages

Commerce on Salesforce SEO allows marketers and merchandisers to utilize the material they post on brand, category, and product sites for their items. This material may aid in the improvement of organic search results along with the generation of fresh clicks from interested clients.

For example, in case you have a large number of goods which are regularly discontinued and do not want to offer a generic 404 page, you may redirect such sites to comparable products, parent brands, or categories (this takes development). In this manner, the page content stays relevant for users.
5. Improve your category pages

Salesforce Commerce Cloud (or SFCC, since it is generally called among long-term e-commerce specialists) allows businesses to create high-performance SEO services that boost organic traffic, sales, and GMV. It also assists them in creating a rich site layout that is simple to browse for both users and search engines.

Duplicate content concerns on category pages are common among enterprise merchants that offer vast product catalogues. This is particularly true for items which have many versions, such as for example light bulbs. To address this, canonical URLs to the main product page must be implemented.
6. Make your product description pages more desirable.



Salesforce commerce (previously Demandware) is one of the market's most effective ecommerce solutions. It is a popular platform for major retail firms, also it offers excellent merchandising features. In addition, it aids firms in streamlining their analytics and reporting processes.

It is crucial that you hire a skilled Salesforce commerce SEO specialist to work with you in optimising your website. They are able to ensure you're following a appropriate SEO guidelines for your company and assist you in achieving top rankings.

Salesforce commerce offers merchants an easy-to-use solution for developing high-performance SEO services that enhance organic traffic, increase sales and CTR, and increase gross merchandise value.
8. Improve your meta data

Salesforce Commerce Cloud (SFCC) can be an eCommerce platform that helps big and medium-sized enterprises simplify their analytics. It supports the generation of new clicks for your organisation by positioning it near the top of search engines.

The homepage meta description is really a 160-character overview of what customers will discover on your website, and it's critical in getting them to select your link.

A crowded main page is a no-no with regard to SEO. Instead, consider emphasising your specific selling proposition and most crucial items.
9. Improve your social media marketing presence

Salesforce Commerce Cloud (or SFCC, as long-term ecommerce specialists refer to it) is one of the most powerful ecommerce systems available. It's the retail platform of choice for major retailers, and it is recognised because of its capacity to enable hyper-personalization, omnichannel strategy, complicated data management, and much more.

SFCC SEO  tools assist merchants in developing high-performance SEO service programmes that increase organic traffic, sales, and GMV. They also allow them to create rich site design that is simple to browse for both customers and se's.
10. Improve your reviews

The Salesforce Commerce Cloud (previously Demandware) infrastructure is sophisticated, with an enormous ecosystem that SEO teams must traverse as a way to function well. I could assist SEO teams in navigating this difficult terrain and identifying search growth prospects. Let me help your  SFCC SEO  requirements, from keyword data to website relevance, to help you accomplish the income gain your team deserves! Start out with a free of charge SFCC audit. More info could be found by clicking here.

After adding FAQs to their product pages, Roller Skate Nation observed a rise in organic search revenue.